Equity Analytics
Privacy Policy

The privacy of your data — and it is your data, not ours! — is a big deal to us. In this policy, we lay out: what data we collect and why; how your data is handled; and your rights to your data. We promise we never sell your data: never have, never will.

Identity & Access
When you sign up for a Equity Analytics, we typically ask for identifying information such as your name, email address, and a school district name. That’s just so you can personalize your new account, and we can send you invoices, updates, or other essential information. We sometimes also give you the option to add a profile picture that displays in our products, but we do not normally look at or access that picture. We’ll never sell your personal info to third parties, and we won’t use your name or company in marketing statements without your permission either.
FERPA Compliance
Equity Analytics is FERPA Compliany. Equity Analytics may store some Personally Identifiable Information (PII) for your students. To remain FERPA-compliant (Family Educational Rights and Privacy Act of 1974), we ensure this information is only accessible to users who sign in with an email and password combination. We also attempt to limit, as much as possible, the ability for PII to be sent via unprotected email.
Geolocation Data
We log all access to all accounts by full IP address so that we can always verify no unauthorized access has happened. We keep this login data for as long as your product account is active. For Equity Analytics, we keep the IP addresses used to sign up for a product account until the account is deleted from our servers.
Website Interactions
When you browse our marketing pages or applications, your browser automatically shares certain information such as which operating system and browser version you are using. We track that information, along with the pages you are visiting, page load timing, and which website referred you for statistical purposes like conversion rates and to test new designs. We sometimes track specific link clicks to help inform some design decisions. These web analytics data are tied to your IP address and user account if applicable and you are signed into our Services.
Cookies and Do Not Track
We do use persistent first-party cookies to store certain preferences, make it easier for you to use our applications, and support some in-house analytics. A cookie is a piece of text stored by your browser to help it remember your login information, site preferences, and more. You can adjust cookie retention settings in your own browser. To learn more about cookies, including how to view which cookies have been set and how to manage and delete them, please visit: www.allaboutcookies.org. At this time, our sites and applications do not respond to Do Not Track beacons sent by browser plugins.
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